Today’s booming digital health market offers medical device companies a lot of opportunity. However, as medtech sets out to develop digital solutions, companies do face several challenges, shared speakers during the MD&M East keynote panel, AI Will Change Go To Market Strategy - 4 Steps for Better Product Adoption from MedExecWomen.

With this difficult year as a backdrop, the organization MedExecWomen felt it was important to take the temperature of the field. With this in mind, for its Spring Forum, the group brought together healthcare, hospital, and clinic customers to see how they're doing, how their strategies have changed, and what they are doing differently for the remainder of 2021 and into 2022.

As hospitals emerge from pandemic crisis mode, they may be focusing once again on efforts to improve overall patient outcomes while reducing healthcare costs. Interestingly, thanks to telehealth and remote patient monitoring tools that supported home-based healthcare during the pandemic, healthcare systems now have a clearer idea on how to treat some patients at home, perhaps more routinely and cost effectively.

Could there be an opportunity for medtech companies to support such a shift in healthcare? Healthcare costs and quality came up during the recent panel discussion organized by MedExecWomen, “What Hospital C-Suite Pain Points Can MedTech Address in 2021/22?” It featured healthcare executives Alan Levine, CEO of Ballad Health; and Amy L. Bush, COO of WVU Medicine Children's Hospital.

Healthcare executives will share their pain points during an upcoming panel discussion hosted by MedExecWomen

A panel discussion with healthcare executives taking place on March 30 will explore how medical device manufacturers can help healthcare systems address current challenges and develop strategies for the future. Organized by MedExecWomen, “What Hospital C-Suite Pain Points Can MedTech Address in 2021/22?” will feature a panel of healthcare executives including Alan Levine, CEO of Ballad Health, and Amy L. Bush, COO of WVU Medicine Children's Hospital.

“It is a tough environment right now with a lot of uncertainty,” said Levine of Ballad Health in a statement provided to MD+DI. “I think the more c-suite executives can network and understand the commonalities of these challenges, the more comfortable they will be as they develop pathways forward. It is also important for these organizational leaders to have a clear understanding of what their downstream partners are facing. The more common that understanding, the more likely it is that the industry will contribute to more powerful solutions.”

“This meeting will allow our female execs to work together virtually on building strategic direction for their companies,” said Maria Shepherd President, Medi-Vantage and a founder of MedExecWomen, in a news release.

MedExecWomen will sponsor a forum on the challenges COVID-19 will pose to hospitals in 2021 and 2022 and how medtech can help. ...“Throughout the COVID-19 pandemic, we have remained steadfast in our core strategies… to achieve superior system performance, to be an exceptional place to work and practice, to be a catalyst to better health and to lower the cost of care,” added Bush. “We continually look for ways to bring value to those we care for, this includes our partnership with industry and cutting-edge technology.” ...The forum will include networking time, the panel, discussion groups and then the whole group will reconvene to learn the top three opportunities each group uncovered. Event registration is $79 and is available here.

Nearly half of medtech executives polled in a recent survey said their companies are prepared for the second wave of the COVID-19 pandemic that is sweeping the globe. ...Participants at the virtual MedExecWomen forum included, clockwise from top left, Anjana Harve, Fresenius; Jodi Eddy, Boston Scientific; moderator Meghna Eichelberger, Boston Consulting Group; and Harvard lecturer Luba Greenwood, senior advisor to CEO, Dana Farber Cancer Institute.

Forty-eight percent of the 71 MedExecWomen Fall Forum attendees who responded to the question reported their companies’ readiness hinged on scalable remote commercial capabilities, a bolstered supply chain and pandemic response protocols. ...The poll was taken during the Nov. 10 virtual forum, “At the Cutting Edge of Digital Health,” which included female senior medtech leaders in the cardiovascular, diabetes and surgical spaces.

Digital health technologies have seen adoption grow this past year during the push for new solutions to treat and manage COVID-19. Now the next frontier for digital health could be in women’s health, and speakers at an upcoming event will explore how digital health could help improve health equity, among other digital health topics. ...Greenwood will be discussing such potential and more during a panel discussion at MedExecWomen’s virtual fall forum, “At the Cutting Edge of Digital Health” on Tuesday, November 10, from 4-6pm.